What You Really Need to Know About Facebook’s Algorithm
Even if you’ve never heard of a Facebook algorithm before, if you’ve used the platform in the last few years, you’ve been affected by it. The easiest way to describe what the algorithms actually do is...
View ArticleDensification – The Next Frontier for Development?
If you’ve lived in Atlanta for any period of time, you’re undoubtedly familiar with urban sprawl. Since the city began to boom in the early 90s, the ‘Metro Atlanta Area’ has rapidly expanded to include...
View ArticleClosing The Real Estate Buyer-Agent Gap
Millennial homebuyers are finally diving in to the real estate market. And, as the entire housing industry breathes a collective sigh of relief, agents and brokers are faced with a new issue – the...
View ArticleMalls: Revitalizing the ‘Burbs?
Once an American institution that seemed to be an unshakeable fixture of the suburbs, the shopping malls of the 80s, 90s and even the 00s are on the decline. As online shopping continues to take over...
View ArticleThe Next Frontier in Web Design: Age Responsive Design?
Just like everything else in life, your age and phase of life has a big impact on how you use the internet. Think about it in the terms of your last family gathering: While the 5 year old on an iPad is...
View ArticleRE Trends 2017: Is Your City Smart?
When you hear the term ‘Smart City’ you may be inclined to envision the streets of the world’s educational meccas. However, in the world of Real Estate, Urban Planning, and Development, that term is...
View ArticleYou Can’t be Social in a Vacuum – Using the Holidays in Your Social Media...
The holidays are coming, but can you tell from your social media presence? Whether it’s out of professionalism, political correctness, or just being unsure of how to relate the holidays to your...
View ArticleHave we found the key to brick and mortar’s future?
Welcome to one of the biggest retail seasons of the year. With the holidays right around the corner, consumers across the country are scrambling to cross everyone off of their list before the big day....
View ArticleWait…The Suburbs Don’t Look The Way We Think They Do
Suburban. While once the ideal embodiment of the American Dream, these days, the term tends to take on a droll sound if uttered by anyone in real estate development. Today, in the midst of urban...
View ArticleThe ‘Reality’ TV Effect
‘Reality’ TV is usually considered ‘throwaway’ media – something that’s fun to watch, but doesn’t have any real effect on the real world. But, in the world of Real Estate, that’s not necessarily true....
View ArticleForecasting 2017
Regardless of what happens in the next 12 months, one thing is certain – this will be a year of change and transition. But what do the political changes mean for housing? It’s a question that’s been on...
View ArticleGot Tech? If You’re Selling a House this Year, You Should.
Technology. For a long time, it seemed like integrating high tech features into the daily functions of a home was light years away, something more akin to the Jetsons than reality. But, in just the...
View ArticleAge-In-Place Multifamily
We’re at an interesting point in the real estate industry as a whole. The two demographics with the most spending power are also the two demographics that seem to be set on turning the ‘norm’ on its...
View ArticleHow Technology is Changing Commercial Real Estate
Until recently, Commercial Real Estate was an industry relatively untouched by technology. Sure, platforms like LoopNet made the process of marketing a listing easier and younger brokers may have spent...
View ArticleSocial on Autopilot? Not so fast.
Life in the digital age has made ‘set it and forget it’ the go-to mode for managing every aspect of our lives – from paying bills to managing the temperature in our homes. But, if you’re ‘setting and...
View ArticleForget the Weather, the Housing Market says IT’S SPRING!
The weather this winter has been unpredictable at best, at least in our neck of the woods. But while the meteorologist’s forecast continues to vacillate between unseasonably warm and unseasonably cold,...
View ArticleIt’s 2017, do you know where your demographics are?
Social Media is an ever-changing platform, but there are three constants you can rely on. First – your ideal buyer is probably on some form of social media (2.8 billion people are using it these days –...
View ArticleGiving Existing Multifamily an Edge
There’s no beating the newest, shiniest apartment project, right? Wrong. Though the appeal of cutting-edge finishes and technologies can’t be denied for certain demographics, with the right branding...
View ArticleHow Self-Driving Cars Will Change Local Real Estate
If you could watch your favorite movie or check off a few things on your to-do list while on the way home from work, would you? What if all of this could be done in the comfort of your own car, without...
View ArticleThe ‘Reality’ TV Effect
‘Reality’ TV is usually considered ‘throwaway’ media – something that’s fun to watch, but doesn’t have any real effect on the real world. But, in the world of Real Estate, that’s not necessarily true....
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